Conference Speakers

Bruce Lorange

Global Marketing Manager, Hollingsworth & Vose

BIOGRAPHY

Bruce Lorange has a diverse work experience spanning various industries. Bruce is currently serving as the Global Marketing Director (IAQ) at Hollingsworth & Vose, where he oversees strategic marketing for air filtration solutions and spearheads initiatives promoting healthy indoor environments. Prior to this, Bruce was the Founder/CEO of O2TODAY, a respiratory protection company that gained recognition for its innovative products. Bruce also worked as an Author/Researcher at Builders VC, focusing on investment theses in emerging technologies.

Additionally, Bruce served as the VP of Marketing (IoT/Smart Home Devices) at Hall Labs, where he played a key role in the growth and transition of portfolio companies. Bruce gained valuable experience as the Area General Manager at LVMH, overseeing multiple luxury retail stores. Earlier in their career, Bruce held positions at Street Attack, MIO Japan K.K., Panasonic, and the Japanese Ministry of Education, Science, Sports and Culture, where he worked in various roles related to marketing, business development, and cultural liaison.

Bruce Lorange has an extensive education history. Bruce obtained their Bachelor of Arts degree in English with a minor in Japanese Language Studies from Villanova University, graduating in 1998. Additionally, in 1997-1998, he attended Kansai Gaidai University in Osaka, Japan, studying Asian Studies with a focus on Japanese language. Prior to their university studies, he attended Bishop Hendricken High School from 1989 to 1992 and Pomfret School from 1992 to 1994.

In terms of professional development and executive education, Bruce completed an Executive Leadership Program in International Relations and Affairs at the Global Institute for Tomorrow in Hong Kong by 2013. Bruce also undertook a Brand Management course focusing on aligning business, brand, and behavior at the London Business School's Executive Education MOOC in 2015. In the same year, he participated in LVMH House Training in Tokyo, Japan, with a specific focus on building brand desirability.

Bruce Lorange continues to enhance his knowledge and skills through certifications and training. In 2022, he obtained a certification in Business Sustainability in the Circular Economy from the University of London. Additionally, he completed a Filter Media Training Course from the Association of the Nonwoven Fabrics Industry (INDA) in the same year.

Overall, Bruce Lorange's educational journey demonstrates a strong emphasis on language studies, international relations, and business management, indicating their well-rounded educational background and continuous professional development.

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Promoting Enhanced Filtration for Human Health

We've all heard the statistics and they are clear. We live in a world where 9 out of 10 people are breathing unhealthy air according to The World Health Organization. And 9 out of 10 hours per day the air we breathe is indoors, where air quality has been shown to be 2-5x, even up to 100x, more polluted than outdoor air according to the American Lung Association. Yet, since the pandemic, few building owners, facilities managers, or those responsible for purchasing HVAC filters for clean air in the built environment are investing in even the recommended minimum filtration for human health.

At H&V, we recently launched a study in one of the cities most affected by the plight of air pollution - Delhi, India. Our multi-month study, in cooperation with Green Building Certification Inc. (GBCI) India, illustrated with real-world data that effective HVAC filtration does, in fact, greatly improve IAQ. While there is a higher price to pay for more premium solutions and higher efficiency filters, there are also evolving innovations in nonwoven media technology to help offset those costs, along with the often-veiled resulting economics of productivity and health benefits for building occupants.

From Salt Lake City, to London, to Krakow, to Mexico City, Ulaanbaatar and beyond, indoor air quality is the world's leading environmental health threat, especially in cities, where 70% of the global population will live by 2050. We know this yet the disparity between awareness and action is stark. Why? What can we do as the filtration industry to shift that? This presentation will be a review of our GBCI India case study and outcomes, alongside a call-to-action to the filtration industry as a whole to collectively amplify education and awareness that influences increased adoption of higher filtration in buildings for the benefit of a healthier human population.